Wellness rooted
in science.
Made for you.
With over 37 years of pharmaceutical experience, Elder Prroject brings to you Elder Mart — which bridges clinical knowledge & confident wellness, and brings experience to your daily self care routine.
Born from a pharma
legacy built over decades.
In 1987, Jagdish Saxena founded Elder Pharmaceuticals in Mumbai — not for profit alone, but out of a sense of duty: 300 healthcare professionals had lost their livelihoods, and he gave them purpose. From that single act of responsibility, the Elder Group was born.
"My father built Elder with a sense of responsibility. I launched Eldermart on that same foundation — because every Indian family deserves products that are genuinely excellent."
— Dr. Anuj Saxena, Director, Elder Prroject LimitedI supported the launch of Elder Mart. Dr. Anuj Saxena — Director, Elder Prroject Limited — today leads ElderMart, building a brand that serves every Indian family with confidence.
Closing the gap between clinical care and daily life.
Most wellness brands start with marketing. We started with medicine. Our formulations are developed with the same rigour applied in pharmaceutical manufacturing — validated active concentrations, stability testing, and safety screening. No shortcuts. No fillers. No misleading claims.
We believe wellness should be a confident, daily habit — not a complicated ritual. Every Eldermart product is designed to fit seamlessly into your routine, backed by science you can read and understand.
Science & Tradition
Three pillars we
never compromise on.
Every ingredient is selected based on clinical evidence, not trends. Our pharmaceutical heritage means we hold ourselves to a higher standard — the same one applied to medicines, not just cosmetics.
We tell you exactly what is in every product and why it is there. No hidden toxins, no misleading claims. Just honest wellness you can read, understand, and verify for yourself.
Premium quality should not be a privilege. We design our products to be genuinely accessible — without compromising on the science, safety, or efficacy that you and your family deserve.
From pharmacy
to your doorstep.
Jagdish Saxena establishes Elder Pharmaceuticals in Mumbai — a company born from a sense of duty to 300 professionals left without livelihoods. The foundation: quality, not quantity.
The first manufacturing plant is established in Nerul. Elder grows into a vertically integrated pharmaceutical company with WHO-GMP certified facilities, producing tablets, capsules, injectables, creams, and ointments.
A doctor by education (MBBS, Grant Medical College), Dr. Anuj Saxena takes charge of the consumer health division, expanding Elder into nutraceuticals, personal care, and FMCG with an uncompromising focus on safety and efficacy.
Leveraging 37+ years of pharmaceutical legacy, Eldermart brings clinical-grade wellness directly to Indian consumers — combining Ayurvedic tradition with modern science, delivered to your doorstep.
From skincare to hair care, nutrition to daily wellness — Eldermart serves thousands of families across India with products designed to make healthy living a confident, effortless daily habit.
Aging with dignity.
Living with vitality.
We believe the best years of your life are not behind you — they are ahead. Every Eldermart product exists to help you feel stronger, look better, and live more confidently at every stage of your journey.
Explore our productsThe Power of Ayurveda
India's 5,000-year tradition of botanical healing is not folklore — it is the world's oldest evidence-based medical system. At Eldermart, we honour this inheritance by sourcing time-tested botanicals: neem, turmeric, ashwagandha, amla, and more — chosen for their proven bioactivity, not just their heritage.
The Precision of Pharmaceutics
Tradition alone is not enough. Every Eldermart formulation is developed with the same rigour applied in pharmaceutical manufacturing: validated active concentrations, stability testing, and safety screening. We combine the wisdom of Ayurveda with the exacting standards of modern medicine.
Dr. Anuj Saxena
Director — Elder Prroject Limited"My father built Elder with a sense of responsibility. I launched Elder Mart — and today, as Director of Elder Prroject Limited, I carry that same commitment forward to every Indian family."
A doctor by education (MBBS, Grant Medical College, Mumbai), Dr. Anuj Saxena leads Elder Prroject Limited with a uniquely informed perspective — one that bridges clinical knowledge with consumer reality. Under his leadership, Elder expanded into nutraceuticals, personal care, and wellness, always upholding pharmaceutical-grade standards.
Quality you can verify.
All manufacturing follows WHO Good Manufacturing Practice guidelines — the same standard required for pharmaceutical exports.
37+ years of pharmaceutical research and development inform every product — from ingredient sourcing to final formulation.
No parabens, no sulphates, no harmful toxins. Our ingredient lists are transparent, honest, and reviewed to pharmaceutical standards.
Formulated for Indian skin, Indian climate, and Indian dietary needs — by a brand that has served India's health for over three decades.