Privacy Policy

This Privacy Policy explains how personal data may be collected, used, processed, stored, and protected by ElderMart in the course of providing its products and services. We appreciate your trust and are bound upon a principle of handling personal data with care, responsibility, and transparency.

These Terms are expressed as "we", "us", "our", or "Company" and shall refer to ElderMart, a product and service solution of Elder's Prroject Limited specifically devised for elderly subjects and their caregivers. By this document, this Privacy Policy shall be applicable on all Digital Platforms, Applications, and online services rendered by ElderMart, including any Website or digital platform which may be launched in the future.

The terms "you," "your," or "user" shall mean anyone accessing ElderMart, which includes the senior citizen, caregiver, or authorized user, through any digital interfaces, offline interactions, submissions of registrations, inquiries, or purchases.

By accessing the website of ElderMart, or by furnishing your personal information, or by subscribing to services, or by utilizing any digital or offline services of ElderMart, you hereby confirm that you have read and understood this Privacy Policy. You specifically consent to collect, process, store, or utilize your personal details with this privacy policy while performing services, enhancing offerings, and to comply with law or regulations.

What Is Personal Information?

Personal data refers to any type of information that may directly or indirectly lead us to identify you. This could be your name, contact information, address, payment information, or any piece of information that may lead us to personally distinguish you.

Personal Information We Collect

We may obtain personal data from you in various interactions with you, such as when you register, place an order, seek customer support, and/or visit the Website. This personal data may include:

• Full name (first and last name)
• Email address
• Mobile or phone number
• Billing Address and Shipping Address
• Postal Code, City, State, and Country
• Created a username and password for your account
• Date of birth, age and gender (if required)
• Additional information: Order details, Purchase history, Transaction history
• Communication history with the support team
• Preferences pertaining to the product, offers, and communications
• Information about technical ability, browsers, IP address, device information, visited pages, time spent on visited pages, and clicks on links

We may also obtain limited information from trusted third-party sources, such as delivery services, like updated shipping information or corrected address information, only for the purpose of delivering your orders.

However, you can choose not to provide certain personal information to us, which would affect you accessing certain functionalities and services that the Website has to offer.

Why We Collect Your Personal Information

We collect personal information only if we need it. The most common reasons are:

• Managing user accounts and registering
• Verifying your identity to provide secure access
• Handling orders, payments, refunds, and replacements
• The delivery of your purchased product(s) to your desired location
• Responding to your inquiries, feedback or complaints
• Processing order confirmations, shipment notifications, and service notifications
• Transmission of promotional notices, discounts, and product updates (when allowed)
• Understanding customer preferences to improve products and services
• Upgrading website functionality, speed, and user experience
• Adhere to legal and regulatory requirements

Your feedback enables us to serve you better and ensure that our operations remain smooth and efficient.

How We Use Your Personal Info

We manage your personal data in a responsible and controlled way by:

• To accept, process, and complete online orders placed through the Website
• Processing payments via secure payment channels
• To service customers through email communications, telephone conversations, or online chats
• To inform you of order status and deliveries or cancellations
• For personalization of your experience based on your preferences
• To recommend products or offers you may be interested in
• To analyze Website usage and make improvements to design, content, and functionality
• Displaying relevant advertisements according to browsing behavior

We do not sell, trade, or rent your personal information to third parties for commercial marketing.

Information Gathering Process

Your personal data may be gathered in the following ways:

• Account registration forms
• Order processing and checkout procedures
• Customer service processes
• Newsletters or promotional subscriptions
• Online survey/Feedback Forms

These technologies include cookies, log files, and analytics tools, which work automatically.

The cookies assist in recognizing frequent site visitors and understanding usage. You are able to disable cookies through your browser preferences; however, certain features of the Website may not function correctly.

Sharing of Personal Information

However, we may share limited personal data, if required, under strict confidentiality, with:

• Delivery and logistics companies for fulfillment services
• Payment gateways for secure processing of transactions
• Technology companies used within the Website operations domain
• Legal or regulatory authorities as required by law

All third parties that handle your data must do so in a safe and authorized manner.

Data Security Measures

To protect and prevent the misuse of your personal information, we thoroughly establish reasonable technical, administrative, and organizational measures. Although we take the highest level of precautions, we also acknowledge the fact that the Internet is not completely secure. For instance, you should protect your login information.

Third-Party Websites

The Website may provide links to third-party sites. We do not oversee or take ownership of these third-party sites, nor do we assume any responsibility. We, as users of third-party sites, should review their policies.

Your Rights and Choices

You have the right to:

• Access and review your own information
• Please update/correct the incorrect information
• Opt-out options for marketing communication
• Ask for the deletion of your account, as long as it does not conflict with legal obligations

You can exercise these rights by contacting our customer support team.

Consent

By accessing, browsing, or using the Website in any manner, and by providing your personal information on a voluntary basis in relation to registration, checkout, or communication with us, you expressly consent to the collection, storage, use, and processing of your personal information in accordance with this Privacy Policy.

Your consent will apply to all the information you provide to us directly through the Website, including the creation of your account, making payments, sending us a query, and subscribing to the update service. By remaining on our Website, you are also acknowledging that you have read and comprehended our Privacy Policy, Terms of Use, Shipping Policy, and Cancellation Policy, as and if applicable.

By accessing the Website, you acknowledge that you have understanding of this Privacy Policy and hereby consent to all terms and conditions in this Privacy Policy and consent that the applicable law to be governing law in the interpretation with this matter.

Circumstances When Your Personal Information Will Be Shared

We respect and appreciate your privacy and the trust you place in us. We will never sell, trade, or misuse your personal information for any commercial purpose. Nevertheless, to operate effectively and legally, we may find ourselves in situations where we need to share your information.

Your personal details may be shared in the following instances:

• With business partners, suppliers, and logistics companies who help us process and deliver your order
• With payment gateway providers to enable you to securely complete your payments on the Website
• While having technology service providers who aid in Website functionality, hosting, or data management
• To government authorities, regulators, or law enforcement agencies as required by laws of the jurisdiction
• To comply with legal proceedings, court orders, audits, or regulatory requirements
• To prevent, investigate, or detect fraud, security breaches, and illegal actions
• Protecting the rights, property, and safety of users, care providers, service providers, or the Website itself for that matter
• For communicating updates, offers, or service-related or product information
• When you have specifically granted consent for sharing

Information sharing is done with a great deal of responsibility and only if it is needed.

Parties With Which Your Information May Be Shared

The use of your personal financial information, such as your card or payment information, is only used to complete transactions you initiate. We do not store or use financial information.

Your personal data could be shared with trusted third-party service providers, such as logistics firms, payment processors, customer service platforms, and IT service providers. These third-party firms are required to maintain data confidentiality and are strictly prohibited from using your personal data for purposes beyond what we authorize.

Such parties must enable adequate security measures and hold your data for no longer than is required for performing their obligations under any contractual agreements.

However, we may also use or disclose personal information as reasonably necessary to enforce our Website policies, respond to claims, resolve disputes, prevent misuse, or comply with law.

Protection & Security of Personal Information

Protecting your personal information is an important concern for us. We store the collected information using reasonable physical, technical, and administrative measures to protect such information from unauthorized accessing, misuse, loss, alteration, or disclosure.

Access to personal data is limited to authorized personnel who need it for the purposes of executing their tasks. Data within the organization is shared on a need-to-know basis.

Despite our efforts to improve security systems, however, no method of internet transmission of information, and no storage of information, is completely secure. When you use the Website, you understand and agree that you are making use of an unsecured connection, and you specifically agree to hold us harmless in respect of breaches of this connection caused by reasons beyond our control.

Your data will be stored as long as it is required to fulfill the purpose that has been stated above or required under different laws. When it is not required any longer, certain measures would be taken to delete, anonymize, or dispose of it in an appropriate manner.

By using the Website and providing your information, you consent that:

• We may communicate with you electronically with respect to account notifications, services, security notifications, or administrative messages
• We may take reasonable technical and organizational measures to secure your information while you are using the Website

Data Storage and Platform Security

The customer data collected from the Website can be stored on third-party e-commerce platforms and technology platforms on secure servers. Industry-standard security procedures are followed by these platforms, and they comply with data protection laws and regulations, which include the Information Technology Act, 2000.

These might include protected transmission of encrypted data, restricted access controls, internal audits, and security reviews to safeguard against unauthorized access to, modification of, or disclosure of personal data.

Privacy of the Children

The Website is intended to be used by individuals who are adults. All purchasing, registration, or financial transactions must be conducted by individuals who are 18 years of age or older. Minors are allowed to browse the site under the supervision of an adult but are not allowed to register or purchase on their own. We also do not collect personal information from minors. In case it is found that personal information of a minor is collected by them without parental consent, steps will be taken for deleting this particular data from our records.

Updating/Correcting Your Personal Information

You are entitled to view, update, or alter your personal data you may have provided to us. You are able to update your personal data by going to your account page on the Website. If you find yourself having trouble with regard to your account accessibility or with regard to updating your personal details, you can contact our support personnel with the details contained below. We shall do our best to help you address inaccuracies in your personal details.

Contact Information

If you have any questions, inquiries, or complaints regarding this Privacy Policy or the processing of your data, these matters can be addressed using the contact details below:

We also strive to respond promptly to any privacy-related issues and act in accordance with the law.

Grievance Redressal

As per the provisions under the Information Technology Act, 2000 and Consumer Protection Act, 2019, users may report any grievances with regard to their data protection and privacy by reporting to the grievance contact provided on the Website. We solicit your feedback in terms of a description of your concern so that we may efficiently examine that concern and take appropriate action. We make every effort to attend to all genuine grievances within a reasonable time frame or as required by law.

Changes to This Privacy Policy

We periodically review this Privacy Policy to ensure that it is up-to-date and compliant with the requirements of the law. At times, we need to update this Privacy Policy to reflect the advancements we have undergone or the requirements of the law. Any new changes shall be published on this page and shall come into effect immediately upon posting. Users can visit this Privacy Policy page from time to time to remain updated about the personal information that is collected and processed.